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devonartis

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Why Education Marketing Is The New Currency For Business

by devonartis · 0 comments

If you are still spending money on interruption advertisement then you are probably losing your shirt or you are just Coca-cola or some other big name brands with billion dollars budgets for adverts.

But if you are like most of us either solo, small or mid size business you don’t have a billion dollar budget and you don’t have money to throw at interruption advertisement.

If you not familiar with the terms interruption advertisement please let me explain this is the sort of advertisement that you get when you are trying to look at T.V. and a commerical comes through it the same thing when listen to the radio.

You are not watching or listening to media so that advertisers can rudely interrupt you but they do and this is the most common form of adverstisement being used by big business.

There are are so many different forms of marketing that fails most business, but business owner love to use these methods because they have not clue on what type of marketing really works.

I am here to tell you that Education Marketing is key and it is the new currency for business that would like to pull in new currency.

Now I know you must be saying what is Education marketing and how do I get started or maybe not … But you should be employing this type of marketing.

Education marketing is where you start educating consumers or your prospective clients. This is easily done by putting together a report or some sort of consumer guide that will help people make a educated decision on choosing a service provider or picking a product.

See here is the real truth most of us including me love to buy things but we just hate being sold.

Education marketing changes your positioning, you are no longer chasing clients or buyers they are now coming to you because you are giving them something of real value for such a low cost which is FREE!!

So enough with the theory how do you implement this type of marketing ?

There are many ways to get started,

  1. First thing is to come up with a list of things about your product or service that people don’t ask but should be asking.
  2. Once you get your list together then organize this list into a nice report.
  3. Take this report on put it online for people to download the report.
  4. Convert the report into a Free recorder message.
  5. Put on your business cards “Free report reveals (info about your service)”.
  6. If you are bold take this report and convert it into a Power Point Presentation.
  7. Convert this presentation into a video and post it on Youtube.

 

I just gave you are start with creating a education marketing system. Hopefully you get the idea and see how this can really expand your business.

 

Please leave a comment  below

 

 

 

 

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Is Social Media The Death Of Print Advertisement

by devonartis · 0 comments

English: Stephen Monaco speaking about Social ...

It seems like everyone is doing social media marketing today and for a lot of markets it is working but for the untrained marketer or business owner it is not. In order to benefit from social media marketing you must engage your subscribers or followers.

I have seen so many so called Social Media Consultant selling people that print advertisement is dead and that everyone is doing Social media marketing so you should get with the trend.

With all the hype about social media, some marketers are going too far and have started ignoring traditional tools that have served them over the years, primarily PRINT.

Yes, we all should agree that social media is much more active currently, especially with the state  of the economy. Social is cheap when it comes to outside costs, but you need to factor in internal costs for all your social media activities. Too many marketers this last year have bypassed print because of budget cuts and have concentrated more on social media.

To read this full story visit http://tradesmeninsights.com

I will tell you before you jump off of your print marketing you may want to wait. The problem with print marketing is the same problem that print marketing always had and that problem was having sales rep create your advertisement.

When having a sales rep sales you print advertisment with no input from  a real direct response marketer you normally end up with very little to show for it. When you spend your dollar on any advertisment you need to be able to track it and that is what the sales rep don’t want you to do.

Now this is the same for most people selling social media marketing, they go somewhere and buy fans and twitter followers and then want you to pay them a big sum of money but who cares about fans and followers who are not buying in most cases they will never buy.

Social media, Radio, TV and print is a media is a way to DELIVER YOUR MARKETING MESSAGE.

Don’t follow trends just  because and don’t leave print just because … if it is working learn how to make it work better , test other marketing media but best believe print advertisement is far from dead.

 

Search Goes Social: Microsoft Fires Back At Google’s Plus One Your World

by devonartis · 1 comment

 Today I received a email from Bing that read something link this ….

And Just like that …

Search Goes Social High-Quality Search results are just the beginning. Now only Bing brings together best search with people from your social networks, so you can spend less time searching and more time doing.

 

Now I am very excited by this new move from Bing, it comes right after Google kind of screwed up its search engine results with all these crazy updates namely Panda and Penguin.

Now don’t get me wrong Google is still King of search but it is very nice to have choices and prior to this there was none.

So what is this Search Goes Social and what does it all ? It basically means instead of just search the old fashion way where you had rankings based on backlinks and other SEO tactics you now have social signals showing up in the serps.

To Google social search means Google plus One Your World to Bing social search means you search and you can get ask your Facebook and Twitter friends for help. So instead of getting some fake review from someone you don’t know or trust you now with Bing new look and functionality you can have the help of your friends.

Now here is what I  can’t wait to see what is Google next move or do Google ever need to move. Google has 80% of the search market although I love Google+ most of my friends who are not tech, geeks or marketers are not there.

This could be something big for Bing and Facebook. The only real drawback is Google not only have search but Google has mail, Google has video, Google has  a hell of a lot.

We will see how this turn out … until then …. Let the Serp Games Begin!!!!!
 

 

 

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Is Google Evil: Google Accused Of Promoting Music Service With Pirated Photo

by devonartis · 0 comments

Image representing Google as depicted in Crunc...

Is Google really a honest company, well it does not seem like it with all the reports of  things that Google has done it seems like although the company motto is “Do no evil’ sometimes it may seem that Google does not really have room to promote that slogin.

The latest allegation of evil act that has been done by the Big G infringed copyright in photos of John Coltrane and Jimi Hendrix.

Google has been hit with a lawsuit alleging that it infringed copyright in photos of John Coltrane and Jimi Hendrix in a promotion for its music store.

The case, quietly filed late last month in Los Angeles federal court, alleges that Google used a backdrop created by street artist Thierry Guetta to promote Google Music — the music store that Google launched last November. But Guetta himself allegedly violated copyright with the backdrop, because it included key elements of photos taken by James Marshall, according to the lawsuit.

Read more: http://www.mediapost.com/publications/article/174501/google-accused-of-promoting-music-service-with-pir.html?edition=46767#ixzz1uqsIqpDH

 

 

This reminds of many times that Google has done other things that may be consider shady, grey or even black but the company has launched their attack on so call bad websites with its Penguin alogrithmn update and panda update.

 

Of course this is not the first time Google been accussed of wrong doing actually Google was sued by a Florida woman in 2010 over Buzz.

 

Google Getting Sued Over Buzz   
A Florida woman has filed a class action lawsuit against an apologetic Google this week.  The complaint alleges that Google broke the law when it shared personal data on its Buzz service without the consent of users.  Specifically the suit accuses Google of breaking the Computer Fraud and Abuse Act.  Apparently Google didn’t test Buzz very well – they told the BBC that they only tested it internally with 20,000 employees before releasing it.

read the full story here: http://java.dzone.com/dose/dzone-daily-dose-219

 

Now you want to here some real evil that Google admitted to stealing from Mocality a Kenyan base local search phone and search directory.

Last week, Google was forced to admit that its Kenyan unit was “improperly” using data from a local startup (the victim, Mocality, had assembled a valuable online and mobile-phone-accessible directory of local businesses; Google was allegedly accessing Mocality’s database and soliciting its customers to buy websites set up by Google).

read the full story here: http://www.technologyreview.com/blog/editors/27500/

 

We can go on and on about Google and reason why that slogan just don’t fit any more. I would love to hear your feedback on what you think about Google and the “Do no evil” slogan.

 

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Google Penguin Update The Reason Why You Need Paid Advertisement

by devonartis · 0 comments

MOUNTAIN VIEW, CA - JANUARY 5: (L-R) Dr. Sanj...

It seems that Google latest update is one of the worse yet especially for those sites that depend on its traffic coming from only from SEO.

I have always said depending on one source of traffic is bad way to monetize your site the same way as depending on one source of income is a bad way to live your life.

Lately Google has been making SEO guys jump so many hoops that it is crazy, being a great webmaster does not hold up with what Google is doing.

I had one of my site drop from page 1 to page 30!

Now that sucks but honestly my traffic did not drop as bad as I thought because I had already built an audience for this site.

This site had no spam links just good links from high ranking sites, well let me say some of the sites were effected also so some are not high ranking anymore.

 

This lead to another conversation negative SEO so Google has now given blackhatters a tool to kill great site, just create spam links to the sites and Google will take care of the rest. “Thanks for this update Google”

 

Why Many SEO Thought Leaders Remain Ignorant About SEO

Recently there have been numerous claims that negative SEO doesn’t work made by people whoshould know better.

Many of them don’t know any better though, due to a combination of being naive, trusting public relations messaging as being the truth, and a general lack of recent experience on smaller sites.

Read more about Negative SEO with SEOBOOK

 

 

 

In any event if you have been following any of my post regarding paid advertisement then you would know that I strongly promote it with all of Google updates I think I will be investing more time tested no places where I can get some paid traffic.

 

Now paid advertisement can be anything from flyers to media buys.

 

Yes I said flyers although the internet was once  king for low cost marketing solution it is now become very hard to get your message out for a low cost.

 

I am not saying that free marketing on the internet is DEAD‼!

But I am saying in the long run if you build your business on free internet marketing namely SEO it can really cost you a lot.

 

I am also recommending learning to write basic sales copy and start more marketing offline. Check out the book below

 

Yes offline to online‼‼  While everyone is waiting for Google to send them free traffic which is not really free you can create a great flyer will some great sales or ad copy and direct people to your website.

This is really targeted marketing because most people who visit your site is really interested because you did a pre-sell in your flyer.

In essence all I am saying there are plenty ways to continue to get traffic do not depend on Google only.

 

As usual I would love to hear your comments feel free to leave a comment.

 

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Google+ Hangouts On Air – Broadcast your show live

by devonartis

If you are not on Google+ then you are really missing the boat. While everyone is playing around on Facebook and Twitter Google is definitely playing hard when it comes to broadcasting your shows live and your life live. Google+ have have had hangout for a while but Google announced today the release of Hangout [...]

WP-Touch Alternatives Plugins – Get Mobile Now

by devonartis

Well we know WordPress is very hot right now and so is mobile but here is the problem you have a bunch of readers who now want to get your content on their mobile device are you ready for these users. As an affiliate marketer the plugin I was told to get WP-Touch, but I did not [...]

Law of attraction – Dr. Seuss Explains Abraham Hicks!

by devonartis

I am a firm believer in the Law of Attraction and I have always loved Dr. Suess in this video Dr. Suess will explain the Law Of Attraction and Abraham Hicks Dr. Suess Style. Remember The Universe is not punishing you or blessing you. The Universe is responding to the vibrational attitude that you are [...]

Building Relationships Using Facebook Ads

by devonartis

If you have been anywhere you have heard social media is hot, but if you have read my last post I talked about doing some paid adverts. Now if you are looking for people who are searching for your product or  a product or service you might can feel then Google Adwords may be the [...]

Paid Advertisement Is It Dead ? Or Is It The Best Kept Secret To Building Your Business

by devonartis

With all the hype of Social Media and free ways to get business to your site why would anyone ever use paid advertisement anymore. It just seem like there are so many ways to market your business that you have no reason to use paid advertisement especially if you are a small business. A lot [...]

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