Search marketing is always going through constant changes but it does not seem as enough people talk about paid advertisement.
Now I am a big promoter of paid advertisement and on that note I would like to talk about some of the changes that I always wanted and expect now Google finally heard my plead and is going to do something about it.
Google announced that they will be making changes in what ad display when certain search terms are typed in.
Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.
Basically Google has finally decided to detect misspellings for Adwords this has been part of Google organic search systems for quite a while for example if you type in “chiropractor” in the search engine you will be showed results for “Chiropractor” which is more than likely what the user is searching for.
Prior to this up coming change your chiropractor ad will not show up in the paid ads unless you targeted the misspelling which a lot of savy marketers have done for their campaign or clients campaign but that can become a major job if you don’t have the right tools.
In any I would like to close with this is a great addition for paid ads marketing.
- AdWords matching to “typ-oes” (marketing.yell.com)
- 7% Of Searches Are Misspelled: Google AdWords To Change Match Type Settings (seroundtable.com)
- Killing it bidding on misspellings in Adwords? Your screwed. (shoemoney.com)