Google Penguin Update The Reason Why You Need Paid Advertisement

MOUNTAIN VIEW, CA - JANUARY 5:  (L-R) Dr. Sanj...

It seems that Google latest update is one of the worse yet especially for those sites that depend on its traffic coming from only from SEO.

I have always said depending on one source of traffic is bad way to monetize your site the same way as depending on one source of income is a bad way to live your life.

Lately Google has been making SEO guys jump so many hoops that it is crazy, being a great webmaster does not hold up with what Google is doing.

I had one of my site drop from page 1 to page 30!

Now that sucks but honestly my traffic did not drop as bad as I thought because I had already built an audience for this site.

This site had no spam links just good links from high ranking sites, well let me say some of the sites were effected also so some are not high ranking anymore.

 

This lead to another conversation negative SEO so Google has now given blackhatters a tool to kill great site, just create spam links to the sites and Google will take care of the rest. “Thanks for this update Google”

 

Why Many SEO Thought Leaders Remain Ignorant About SEO

Recently there have been numerous claims that negative SEO doesn’t work made by people whoshould know better.

Many of them don’t know any better though, due to a combination of being naive, trusting public relations messaging as being the truth, and a general lack of recent experience on smaller sites.

Read more about Negative SEO with SEOBOOK

 

 

 

In any event if you have been following any of my post regarding paid advertisement then you would know that I strongly promote it with all of Google updates I think I will be investing more time tested no places where I can get some paid traffic.

 

Now paid advertisement can be anything from flyers to media buys.

 

Yes I said flyers although the internet was once  king for low cost marketing solution it is now become very hard to get your message out for a low cost.

 

I am not saying that free marketing on the internet is DEAD‼!

But I am saying in the long run if you build your business on free internet marketing namely SEO it can really cost you a lot.

 

I am also recommending learning to write basic sales copy and start more marketing offline. Check out the book below

 

Yes offline to online‼‼  While everyone is waiting for Google to send them free traffic which is not really free you can create a great flyer will some great sales or ad copy and direct people to your website.

This is really targeted marketing because most people who visit your site is really interested because you did a pre-sell in your flyer.

In essence all I am saying there are plenty ways to continue to get traffic do not depend on Google only.

 

As usual I would love to hear your comments feel free to leave a comment.

 

Building Relationships Using Facebook Ads

Image representing Google AdWords as depicted ...

Image via CrunchBase

If you have been anywhere you have heard social media is hot, but if you have read my last post I talked about doing some paid adverts.

Now if you are looking for people who are searching for your product or  a product or service you might can feel then Google Adwords may be the place for you to start doing your marketing, but I think you may want to wait on Adwords a bit and chasing Facebook ads.

Now there is an art to using Facebook ads system its nothing like Google, you need to engage your audience on Facebook. Don’t just throw up an ad and expect to get clicks and people to buy.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

 

Instead, Facebook is all about building relationships. That means marketers should focus on “many lightweight interactions over time.” Using tools like Facebook Pages, Sponsored Stories, and Open Graph apps, brands can slowly build relationships with consumers, in the same way that getting little updates from your friends (that they listened to a song on Spotify or went for a three-mile run with RunKeeper or whatever) can build your friendship over time: “Sometimes, serendipitously, those [individual] stories are interesting, but it’s the aggregations that are really powerful.”

Click to read the Facebook’s Paul Adams To Marketers: If You Want Bigger Ads, You’re Doing It Wrong

I recommend first know what you expect to happen on Facebook and make sure you are getting it right and definitely understand your target audience. You need to get into their minds and become them remember Facebook has a lot of data that you can use to your benefit.

Once you get this data go to places like Quantcast to help you better understand what your audience may like and how you can engage them.

Remember the key to Facebook ads is relationship.

 

 

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Paid Advertisement Is It Dead ? Or Is It The Best Kept Secret To Building Your Business

Advertising

Advertising (Photo credit: Wrote)

With all the hype of Social Media and free ways to get business to your site why would anyone ever use paid advertisement anymore.

It just seem like there are so many ways to market your business that you have no reason to use paid advertisement especially if you are a small business.

A lot of bloggers will tell you don’t worry about spending money on advertisement when you can just crank out great content and people will come to your site.

Social media experts will tell you to spend your time twitting and facebooking all day and don’t worry about spending money on advertisements.

Well I am here to tell you that you should be still be doing some paid advertisement while everyone else is killing their productivity by trying to be their own social media marketing guru.

The other is spending money on hiring social media consultant when they should be spending money on social media engagement but that is for another blog post I did not mean to get of the subject.

Here is the secret that is front of your face but you don’t really want to look at it, have you notice most brands that are doing social media marketing are still spending some money on advertisement.

Stephen Monaco speaking about Social Media Mar...

Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)

The brands that are cranking out great content are still spending money on adverts.

Most advertisement monies of the big brands are being spent on brand advertisement, I don’t really recommend brand advertisement initially for the small business or entrepreneur I recommend targeted adverts and marketing.

You want to be able to spend a dollar on advertisement and see what returns you will get.

The best part of paid advertisement if it is done right you will be able to spend some money and get people to visit your store or site.

I know there are plenty of people writing books telling you to engage your customers and I totally agree, but spending some money lets you know who is your real market very quickly.

Here is the thing with free advertisement … It is not FREE‼! The only thing you can’t get back is your time so if you are spending to much time doing free marketing tactics and you are not getting a ROI then you have actually spent something much more valuable.

I would like to hear your feedback please comment.

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