Search Goes Social: Microsoft Fires Back At Google’s Plus One Your World

 Today I received a email from Bing that read something link this ….

And Just like that …

Search Goes Social High-Quality Search results are just the beginning. Now only Bing brings together best search with people from your social networks, so you can spend less time searching and more time doing.

 

Now I am very excited by this new move from Bing, it comes right after Google kind of screwed up its search engine results with all these crazy updates namely Panda and Penguin.

Now don’t get me wrong Google is still King of search but it is very nice to have choices and prior to this there was none.

So what is this Search Goes Social and what does it all ? It basically means instead of just search the old fashion way where you had rankings based on backlinks and other SEO tactics you now have social signals showing up in the serps.

To Google social search means Google plus One Your World to Bing social search means you search and you can get ask your Facebook and Twitter friends for help. So instead of getting some fake review from someone you don’t know or trust you now with Bing new look and functionality you can have the help of your friends.

Now here is what I  can’t wait to see what is Google next move or do Google ever need to move. Google has 80% of the search market although I love Google+ most of my friends who are not tech, geeks or marketers are not there.

This could be something big for Bing and Facebook. The only real drawback is Google not only have search but Google has mail, Google has video, Google has  a hell of a lot.

We will see how this turn out … until then …. Let the Serp Games Begin!!!!!
 

 

 

Google Penguin Update The Reason Why You Need Paid Advertisement

MOUNTAIN VIEW, CA - JANUARY 5:  (L-R) Dr. Sanj...

It seems that Google latest update is one of the worse yet especially for those sites that depend on its traffic coming from only from SEO.

I have always said depending on one source of traffic is bad way to monetize your site the same way as depending on one source of income is a bad way to live your life.

Lately Google has been making SEO guys jump so many hoops that it is crazy, being a great webmaster does not hold up with what Google is doing.

I had one of my site drop from page 1 to page 30!

Now that sucks but honestly my traffic did not drop as bad as I thought because I had already built an audience for this site.

This site had no spam links just good links from high ranking sites, well let me say some of the sites were effected also so some are not high ranking anymore.

 

This lead to another conversation negative SEO so Google has now given blackhatters a tool to kill great site, just create spam links to the sites and Google will take care of the rest. “Thanks for this update Google”

 

Why Many SEO Thought Leaders Remain Ignorant About SEO

Recently there have been numerous claims that negative SEO doesn’t work made by people whoshould know better.

Many of them don’t know any better though, due to a combination of being naive, trusting public relations messaging as being the truth, and a general lack of recent experience on smaller sites.

Read more about Negative SEO with SEOBOOK

 

 

 

In any event if you have been following any of my post regarding paid advertisement then you would know that I strongly promote it with all of Google updates I think I will be investing more time tested no places where I can get some paid traffic.

 

Now paid advertisement can be anything from flyers to media buys.

 

Yes I said flyers although the internet was once  king for low cost marketing solution it is now become very hard to get your message out for a low cost.

 

I am not saying that free marketing on the internet is DEAD‼!

But I am saying in the long run if you build your business on free internet marketing namely SEO it can really cost you a lot.

 

I am also recommending learning to write basic sales copy and start more marketing offline. Check out the book below

 

Yes offline to online‼‼  While everyone is waiting for Google to send them free traffic which is not really free you can create a great flyer will some great sales or ad copy and direct people to your website.

This is really targeted marketing because most people who visit your site is really interested because you did a pre-sell in your flyer.

In essence all I am saying there are plenty ways to continue to get traffic do not depend on Google only.

 

As usual I would love to hear your comments feel free to leave a comment.

 

Bet Against Google+ Then You Bet Wrong

Google 的貼牌冰箱(Google refrigerator)

Google 的貼牌冰箱(Google refrigerator) (Photo credit: Aray Chen)

It seems that there is a bunch of things going on with SEO today, to many to start counting as ever Google continues to keep us on our toes by changeing the algorithm.

This brings me into my post about betting against Google it seems as if this writer from forbes magazine has betting against Google although he may have reason to believe Google+ is a social media network

I no longer view Google Plus as a ghost town, that much I can say. It is not dead and doesn’t need another article delivering post-mortem remarks. That said, I still do not believe Google Plus is the social network it needs to be, nor do I believe it will ever pose a significant threat to Facebook in its current form. This news might upset the ten or so people who regularly comment on my G+ posts, some of whom consider me a “convert” seeing as how I do use the site regularly, but my stated belief still stands.

read Six Months Later, Google Plus still doesn’t add up

As a marketer and a developer I will not bet against Google as I know Google is definitely going to win. Most of the people writing for these magazines are not marketers and have no clue what really works and what does not works for people marketing and getting seen.

A protester holding a placard in Tahrir Square...

A protester holding a placard in Tahrir Square referring to Facebook and Twitter, acknowledging the role played by social media during the 2011 Egyptian Revolution. (Photo credit: Wikipedia)

Although I am on Facebook and Twitter  I must say that I have never made a cent from Facebook and can’t tell you how to convert Facebook users into buyers what I can tell you is that is a great platform for social branding and possible getting some leads.

The problem with these people betting against Google is they do not understand the landscape of SEO and Marketing if you ask most people how they are using social media for business they can’t really explain if they are getting on ROI on time and money invested.

Unlike putting your money on Google you probably can see some results at least as far as SEO goes and believe me it has just begun.

Google has definitely got it right, don’t worry about what they naysayers say about Google+ is dead it is a lie Google+ is a live and well.

Normally when people bet against Google they use their opinions on how they would like to see things shaped but if you are looking to get more exposure to your business you better start looking at Google+ is the real deal.

Check out this excerpt taken from OpenForum.com

Perhaps not surprisingly, Google+ had the greatest effect. The website linked to a Google+ business page with 100 followers, yielding a 14.63 rise in search position. The website that had 300 Google+ votes rose 9.44.

Observed TastyPlacement: “It’s probably not surprising that Google’s plan to cut out the crowdsourcing middleman by enticing users to directly vote on a site’s relevancy would positively affect rankings.”

Facebook promotion had a small but demonstrable effect on the rankings. After 70 Facebook shares plus 50 “likes,” the test site here rose 6.9 in the rankings.

 

Now what matters to me is what matters in the serps, now don’t get me wrong there will be reason to use the other platforms but as a hub not as your base.

I would love to here your comments and who you are betting on.  Do me a favor and hit +1 if you like this post.

 

 

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Google Penalize Over SEO Optimized Page

Image representing Google Search as depicted i...

Image via CrunchBase

As you know Google states that they are looking to give the web user a great experience when surfing the web and with all that said Google has been making lots of changes to its algorithmn to combat webspam and in general bad web sites and content.

In order for Google to achieve the goal of giving the surfing a great experience and delivering the content that the surfer is really looking for Google has implemented alltypes of Algorithm changes.

Just when you think you have mastered SEO Google decides to change its algorithm and will continue to change its algorithm.

Whats on the table now is Google changes to combat over SEO optimized blog now it seems as if what hat’s are under attack, but that is not the case it is Google is trying to keep you on your toes.

With that being said check out some this video where Rand Fisher of SEOMOZ.com gives some tips on how to not get penalized.

In order to find Google latest search quality updates always verify Google search engine changes at Google Inside Search in addition check out SEOMOZ Google Algorithm Change.

 

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