I don’t have to tell you VIDEO is hot … !!!! In this blog post I will be showing you the tool I started out using to create screencast videos.
You have been told you need to have a blog or website, right?
You’ve also probably heard the other typical advice that you need to create content for your blog, right ? If you have not heard it there is a saying that goes “Content Is King”
So now you have a blog/website and you are creating content. The typical advice to create content is the same advice given to writing an informative article, but from my experience that advice does not apply to creating blog posts that would keep people coming back.
Here is the typical advice given to writing an article …
Write an introduction that tells readers what they’re going to learn. Use the main article to deliver on the promises you made in the introduction. Create a conclusion that reminds people of what they just learned.
Well let me first say HAPPY NEW YEAR! If you are reading this blog post then you have already started your year off with massive action because this is not just one of your regular blog posts about mindset nor is this a motivational piece that makes you feel good.
This is the first post into the mind of a serial entrepreneur. It is also a re-launching of my blog as my other personal blog was destroyed by viruses. Now that if that sounds strange coming from a cloud technology consultant, there was a lesson learned and I will tell you about that in future blog posts on website backups and security, but I digress.
2017 The Year Of Massive Action
Well I am hopeful that you feel the same way about this year and taking MASSIVE ACTION !!!! I should not have said MASSIVE ACTION I should have said Massive Right Action which we will refer to as “MRA”.
The reality for most of us is that we do take action but is it based on MRA ?
Ask yourself at the end of the day, “Did my actions help lead me to one of my SMART Goals?”
Asking yourself this simple question daily would allow you to focus in on MRA.
Now I have been guilty of straying away from my SMART goals … actually I started with creating this blog.
Now the SMART Goal was to have my new blog launched within 3 days, but I started listening to the voices of perfection in my head and the other voice of distraction namely FB, Twitter, Email, Motivation Videos and other things not related to my goal of having this site up.
So let’s talk about the voice of perfection. This voice told me I needed to have all my landing page done, it also told me I needed to have the content for my mentoring page, my product and services page.
Now once this voice started talking I started browsing the web looking for quicker solutions to get these other things done, moving me away from my “MRA”.
Finally my voice of Reasoning and Massive Right Action kicked in, this voice said your goal was to have the blog launched in addition to having at least 4 blog posts included.
Once I heard this voice I started working on my SMART goals, I fired up my trusty Rescuetime Application and I put it into focus mode so I would be blocked from any other distracting site. Once that was done, site was launched.
Is it perfect? No … but, building a business is never perfect. Taking Massive Right Action will never be perfect as it is always a work in progress.
So my advice to you to make 2017 The Year Of Massive Right Action is to
- Define Smart Goals – Read my post on Smart Goals
- Find A Tool To Keep You From Being Distracted
- Ask yourself every day what did you do to bring you closer to your goals.
Please leave a post or comment
*** This blog is a work in progress perfection only hinders production ****
This article is a repost of an article I wrote for Beauty and Salons niche. However, anyone who has a local small business can benefit from this article.
Here’s a quick quiz…
Question 1: True or false: Yelp and other online review sites will damage your business reputation so you should not setup an account on those directory and review sites.
Question 2: True or false: If all things are equal would the business that has negative reviews automatically get less clients then the business that has only positive reviews?
Question 3: True or false: Never ever respond to a negative review because it would make the business owner seem defensive.
If you answered false to at least the first two questions, then I must say you are doing “Big Things” — you definitely know quite a bit about online reviews and how they really work in your favor.
However, if you got even one wrong, then there’s still more for you to learn. If you got two wrong then you definitely want to keep reading as you’re about to learn the real truth about online reviews and how to make them work in your favor.
Are you ready? Lets talk about it …
One of the greater benefits of an online review site and as it is affectionally called, citations … lol I know that sounds bad because who wants a citation.
It is actually a great thing. It means that these sites rank very high on Google. Try doing a search for Hair Salons, Barbers or Hair Stylists and plug in your area of choice. You would find them all over the first page and if you did not know I can tell you that businesses on the first page get most of the traffic, but no worries, there are plenty of other phrases to rank for.
Now that we figured out that being on these sites can possibly get you on the first page of Google, especially if your directory or citation listings is properly setup, we want to now tackle the benefits of the reviews.
In this day and time the “New Word Of Mouth” is basically reviews. This is how people talk about you and your business. Now that we figured out that Online Reviews is the “New Word Of Mouth” and if you are in the Beauty or Hair business, Word Of Mouth And Referral marketing was always the primary way of marketing.
NOTHING HAS CHANGED …
But the way its being done has changed. It’s being done via these online review sites and if you are not on these sites, then you are more than likely losing more money and clients than you are if you were on these sites.
In talking about reviews, one is asked the question, “how would negative reviews effect you”. I will get straight to the point… in my opinion, negative reviews are GOOD.
BUT WAIT … Don’t leave, let me explain.
I know you are probably saying “This Dude Is Crazy, how in the world is a negative review Good”. Let me explain. It shows a trust factor. Remember these are online reviews and we both know that some shady business owners will do anything to get clients … albeit doing this is ILLEGAL.
Having a negative review only makes people believe the majority of your positive reviews are trustworthy.
Here is an excerpt taken from Forbes
In fact, the study found that polite but negative reviews could improve the way a customer views your products and services.
1. Don’t live in fear of negative reviews. Be willing to allow customers to leave reviews on your website and on your social media accounts. Don’t delete reviews because they’re negative. Instead, keep in mind that a few negative reviews can make your business look better in the long run.
If you made it this far, you now understand how important having your information on a review site or directory site is.
Okay now if I still have your attention and you agree that negative reviews may be good for your business, how do you handle negative reviews.
I am asked this question all the time when I tell clients of mine that they need to be on these review sites. Some give me that ugly screw face look.
There are two school of thoughts. One is don’t respond to negative reviews, but mine is that you should definitely respond but never in a defensive way nor when you are emotional about the review, please wait.
1. Respond Appropriately
Reading a negative comment about your business, your employees, or your products or services can make you want to justify yourself and claim that the commenter is just plain wrong, misinformed or simply off-the-mark. While these are natural reactions, they won’t help your brand or your social media presence.
In closing Online Reviews is the new “Word Of Mouth”. If you are planning on building your business, it is definitely something you would want to have in your marketing practice.
Be SMART About Setting Your Goals
In my last blog post I talk about implementing your own Massive Right Action System. If you know and understand how to set SMART goals, you will be virtually unstoppable in business and in your personal life. Most of us don’t set goals at all.
The idea of setting goals takes a bit of planning and I must say it can be tough but nonetheless if you want lasting success you must implement a plan. As the old saying goes “If you fail to plan, you are planning to fail.”
That’s why we have the SMART method for setting goals. SMART means that a goal should be:
So here is my question … Is your goal SMART ? If not then it will be virtually impossible to implement your Massive Right Action System. Enough with the negative talk, let’s dig a little deeper into each of the attributes of a SMART Goal.
You Must Be Specific In Your Goal
First of all being specific helps you get laser focused on the how of reaching your goals. Here is an example; start by creating a statement that explains what you’ll do. Use the phrase ‘I will’. Now, ask yourself the what, why and how of this goal to define it. Make it as detailed as possible. This will help you generate the sub-goals and steps that you need to take to get there.
There Must Be A Way To Measure
I see people make goals all the time, but there needs to be a way to know if you are closer to your goal. The only way to know this is to have some sort of measurement. If we are talking about money, choose a specific dollar amount you would like to be making monthly, quarterly or yearly. The great thing about making goals measurable is that you can easily see your progress and this keeps you motivated to work on it.
The Goal Must Have An Action Related To It
Now that you have defined your goals and you know how to measure if you are hitting or missing your goals, you need to define actions or they will never be attained. The key to this is breaking your goals down into smaller goals, and then specific actions you can take to make them happen. Think about things you can do today that will bring you closer to achieving your goal. Also plan actions you can take when things don’t go as planned. Yes sometimes we don’t hit our goals but normally that happens because our actions were not congruent with our stated goals. If I stated that my goal is to have 5,000 per month there MUST BE ACTIONS related to that defined goal. During the course of working your way toward your goal’s attainment, set aside time to reflect on your actions and assess the results. If you’re not getting the results you want, make the necessary changes.
It Must Be Realistic To You
Goals only work when they’re realistic. What this really means is that you can see the big picture of what you need to do. Ask yourself whether or not this goal is something you can do – or even want to do. Take some time to think about your strengths and weaknesses. Which parts are going to be easy and which will be challenging? Develop a plan for the challenges you’re going to face.
It Must Have An Ending
Set up a detailed timeframe for when your goal and all of your sub-goals are going to be achieved. Since this is hard to estimate if you’ve never done it before, make the best guess possible and change your timeframe slightly if you need to. We often find that it takes longer than we planned. However, you need to have a definite deadline to add urgency to it.
I like to use a tool called a mind map. This allows me to visually see my goals and all of my sub-goals. The one I recommend is Xmind. You can download a free copy from Xmind.com.
In summation, if you want to blow this year out of the water decide to setup some SMART goals today.
I would love to hear your feedback and hear more about your Smart Goals and how they are going …. Please feel free to leave a comment below …